A stilt referee representing PETA Entities stood up for animals and the planet when she traveled to the FIFA World Cup yesterday to call on football fans to show a 'meat and cheese red card' and adopt a vegan diet.
The gigantic activist distributed cards explaining why plant-based food is a winning choice. Each person who goes vegan saves almost 200 animals a year – and since the consumption of animal products has been linked to increased rates of diabetes, heart disease and cancer, the lives a person saves by eating vegan foods could include his. According to scientists, eliminating meat, eggs and dairy products is also "the most effective way" to reduce its impact on the environment.
Score points for animals
Cows, pigs, chickens and other animals exploited in the meat, egg and dairy industries are often confined to dirty, overcrowded sheds and barns where they spend most of their lives locked up, without daylight or fresh air. Chickens' lungs are often burned from breathing in the ammonia in the air, piglets' tails are docked without painkillers and cows' udders are painfully inflamed from milking.
Animal agriculture is also responsible for almost a fifth of man-made greenhouse gas emissions and devastates the planet.
Giving up meat, eggs and dairy is a simple move we can all do to save precious resources and spare sensitive animals. Football fans can score points for animals and the planet by enjoying delicious vegan meals on match days – and every other day.
Athletes thrive on vegan food
More and more athletes around the world – including Lewis Hamilton, Novak Djokovic, Chris Smalling and Héctor Bellerín – are ditching animal foods in favor of a vegan diet. Legendary club Real Madrid recently teamed up with plant-based meat company Meatless Farm to promote the benefits of vegan eating, while Liverpool FC are encouraging supporters to support their 'meat-free match days' initiative ( match days without meat).
What you can do to help animals and the planet
The best thing you can do for animals is not to eat them!
Do you want to become vegan? Make it a New Year's resolution to be more animal-friendly: try our 30-day vegan challenge and get tips and recommendations.