It is a fact. We are always buying more clothes and wearing them less and less. The current way of producing and selling clothes is unsustainable. A profound transformation of the sector is underway.
Clothing production has doubled over the past 15 years, while clothing use has fallen by more than a third. The fast fashion business model is unsustainable, with low manufacturing costs and reliance on consumer demand. The circular economy aims to address environmental, social and waste impacts while changing our consumption habits.
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