The L'Oréal group is the world leader in the cosmetics industry. Very early on, this group understood the importance of sustainable development and took numerous measures to integrate it into its manufacturing processes.
Faced with the climate emergency, L'Oreal is committed to environmental protection, responsibility towards its customers and in its ethical choices of ingredients.
In a transparent manner, the Group publishes each year reports measuring the differences between the objectives and the results obtained; both globally and locally. Moreover, the leaders took the measure of the importance of this last point. Indeed, the L'Oréal group is not only present worldwide but also in a multitude of companies. As a result, the company must be recognized locally if it wants to be economically efficient. Today, a global economic strategy is no longer enough, a company must be accepted locally. To do this, it must prove, through its commitments and its results, that it is also a responsible and civic stakeholder.
In this regard, the L'Oreal group launched in 2013 a sustainable development program called “Sharing beauty with all”. This program sets out the Group's concrete commitments due in 2020. These commitments must cover all of its impacts as well as all processes, from product design, production, to distribution or even sourcing. ingredients. These commitments follow 4 main axes:
- Sustainable innovation,
- Sustainable production,
- Sustainable consumption,
- Sharing growth with employees, suppliers and communities.
The efforts made by the Group to reduce its carbon impact and distinguish itself as a major player in sustainable development seem to be bearing fruit. Indeed, for illustration, here are some figures taken from the report for the year 2019:
- 78% of CO2 have been reduced by factories and distribution centers in absolute terms since 2005, with a production volume increasing by 37% over the same period.
- 90,635 people from communities in difficulty were offered employment support.
- 89% of brands have carried out an assessment of their environmental and social impact.
- 85% of new or renovated products in 2019 have an improved environmental or social profile.
- 3A is a rating rewarding the group's measures and awarded by the CDP in 3 key positions: climate protection, sustainable water management and the fight against deforestation. It should nevertheless be noted that L'Oréal is the only company in the world to have obtained 3 “A” from the CDP four years in a row.
In the end, the L'Oreal Group presents itself as a major player in sustainable development, having taken on board the ecological and ethical issues that any company is called upon to face.
In its field, meeting these challenges are both simple and clearly identified, but also complex and costly to set up for a group of this size. However, L'Oréal displays an unwavering will. The group announces that, by 2020, 100% of its products will have an improved environmental or social profile. The Group undertakes to:
- use renewable raw materials from sustainable sources or transformed according to the principles of green chemistry. that is to say that they are mainly of plant origin
- Optimize packaging. In fact, since 2007, L'Oréal has initiated a responsible packaging policy based on three pillars, called the “3 Rs”: Respect, Reduce and Replace. L'Oréal has notably committed to having 100% refillable, reusable, recyclable or compostable plastic packaging by 2025.
- Achieve "zero deforestation"
- Reduce water consumption ; the objective being 60% water consumption per unit of finished product by the end of 2020, compared to 2005.
Posted on 2021-02-24 11:51